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The site states the following, "Ñòàâðîïîëüñêèé êðàé ñ èòàåòñÿ îäíèì èç ñàìûõ êðàñèâûõ ðåãèîíîâ Ðîññèè." I noticed that the web page also said " Ñòàâðîïîëüå ÿâëÿåòñÿ öåíòðîì ëå åáíîãî òóðèçìà è öåëåáíîãî îòäûõà." They also stated " Ñòàâðîïîëüñêèé êðàé ðàñïîëîæåí íà ðàâíèíå ïåðåä ãîðàìè Ñåâåðíîãî Êàâêàçà. Ðàñïîëîæåííûé â Ñòàâðîïîëüñêîì êðàå ãîðîä Ïÿòèãîðñê ñëóæèò öåíòðîì Ñåâåðî-Êàâêàçñêîãî ôåäåðàëüíîãî îêðóãà. Êàæäûé åëîâåê, çàïîëó èâ äîëãîæäàííûé îòïóñê, ñòðåìèòñÿ ìàêñèìàëüíî õîðîøî îòäîõíóòü. Îí õî åò çà êîðîòêèé ïðîìåæóòîê âðåìåíè ïîëó èòü íåçàáûâàåìûå îùóùåíèÿ, îòäîõíóòü äóøåâíî." The meta header had Ñòàâðîïîëüå as the first keyword. This keyword was followed by òóðèçì, îòäûõ, and êóðîðòû which isn't as urgent as Ñòàâðîïîëüå. The other words the site uses is ãîðîäà.